If I walked into your business tomorrow, the first thing I would do would probably surprise you. I would not open Salesforce. I would not start with dashboards, reports, automations or configuration. I would not […]

Ask most organisations how they selected their Salesforce Superusers and the answer is usually remarkably similar. They chose the people who knew Salesforce best. The individuals who understood the system. The people who built the […]

A few weeks ago, I spent a day at Bletchley Park. Like many people, I arrived expecting to learn about machines. I expected to see the history of codebreaking, early computing and the technology that […]

Most Salesforce environments do not become complicated overnight. In fact, they rarely become complicated through bad decisions. They become complicated through good decisions. A request from sales to improve reporting. A request from service to […]

One of the most common misconceptions in business is the belief that resistance to change comes from a lack of intelligence, capability, or professionalism. When a new system is introduced and adoption stalls, the narrative […]

There is a common assumption in the Salesforce ecosystem that organisations only need to pay attention to their platform when something goes wrong. A project fails. Adoption drops. Data quality deteriorates. Users complain. Reporting becomes […]

Few phrases have become as popular in business over the past decade as “digital transformation.” It appears in strategy documents, board presentations, investor briefings and technology roadmaps. Organisations proudly announce digital transformation programmes. Consultants build […]

There is a moment on almost every Salesforce project that should make leaders uncomfortable. The system has been designed. The testing is largely complete. Go-live is approaching. Project timelines are becoming increasingly compressed. Then someone […]

There is a belief quietly spreading through boardrooms, project teams and Salesforce communities that artificial intelligence will finally solve the data quality problem. The logic sounds appealing. AI can analyse vast amounts of information, identify […]

Spend enough time around Salesforce projects and you will hear the same complaints repeated over and over again. “Salesforce is too slow.” “It’s too complicated.” “I can’t find anything.” “It’s easier to keep my own […]