Have you noticed how many Salesforce conversations today sound exactly the same? Everywhere you look, businesses are talking about AI, automation, Agentforce, productivity, digital transformation, intelligent workflows, faster delivery, smarter reporting and connected customer experiences. […]
There is a question I find myself asking more often these days when I look at Salesforce environments.Not whether the system works.Not whether the implementation was delivered on time.Not even whether users are logging in.The […]
One of the things I spoke about in my previous podcast, The Illusion of Adoption Metrics, was how organisations often convince themselves that activity equals adoption. If users are logging in, completing fields, attending training […]
Have you ever sat in a steering committee meeting and watched a leadership team celebrate Salesforce adoption because the login numbers looked healthy?The dashboard is glowing green, active users are up, somebody proudly announces that […]
One of the most dangerous assumptions in a Salesforce project is also one of the most common. It usually appears shortly after training has been completed. The sessions have been delivered. Attendance records have been […]
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