In almost every large Salesforce transformation I have worked on, there have been two change programmes running at the same time. The board has only ever seen one of them. The first is the official […]
There is a particular kind of silence that settles into a Salesforce project around week eight after go-live. It isn’t dramatic. Nobody sends an email announcing that things have gone wrong. It shows up in […]
Last week I wrote about Claudeforce — Salesforce’s new AI co-worker for sellers, and the 80% of the workforce nobody planned for when it shipped. I said it wasn’t a case against AI. It was […]
On the evening of August 26th, Marc Benioff and Dario Amodei sat down together at the top of Salesforce Tower to tell the market not to panic. CRM stock had just jumped double digits. Two […]
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