There is a moment on almost every Salesforce project that should make leaders uncomfortable. The system has been designed. The testing is largely complete. Go-live is approaching. Project timelines are becoming increasingly compressed. Then someone […]
There is a belief quietly spreading through boardrooms, project teams and Salesforce communities that artificial intelligence will finally solve the data quality problem. The logic sounds appealing. AI can analyse vast amounts of information, identify […]
Spend enough time around Salesforce projects and you will hear the same complaints repeated over and over again. “Salesforce is too slow.” “It’s too complicated.” “I can’t find anything.” “It’s easier to keep my own […]
One of the most common statements I hear on Salesforce projects sounds perfectly reasonable at first glance. “Our users just need training.” It is the kind of sentence that appears logical, responsible and practical. When […]
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